Cynthia Masters is an intuitive strategic thinker and collaborative leader with an extensive background as a highly energetic executive with progressive leadership experience on all sides of the healthcare equation. A proven facilitator of high functioning, multi-disciplinary cohesive teams to achieve quality service, promote positive change and drive profitable performance. She strives on streamlining the operations / business of healthcare for sustainability.

Cynthia’s passion to achieve success is simple: align people, processes, and programs with excellence.

She is available to provide a wide range of solutions and advice to your healthcare initiatives and challenges through Developing High-Performance Clinical Services, Process Improvement, Organizational Transformation, Physician Integration and Collaboration,

Cynthia’s unique level of clinical and business acumen has provided the opportunity to design and implement a wide range of solutions and profitability for academic hospitals, nonprofit and for-profit health care systems, adult and children’s hospitals, medical group practices, consulting and payers. She has successfully applied her skills to both union and non-union environments and cultures.

Previous positions include:

Vice President, Operations of a for-profit affiliate of a large pediatric health system in Atlanta, where she implemented the re-design of a practice to a sustainable business model resulting in $50M profitability.

Senior Vice President, Institutional Performance for four hospital nonprofit health system where she led initiatives resulting in $5M increased revenue and cost reductions $1M. In addition, she improved the billing cycle by a 10% reduction in unbilled charges by $14M.

Chief Operating Officer for large (50+Physician) Urology group standardizing operations resulting in positive returns.

Cynthia received her MBA from The Stetson School of Business of Mercer University, and her BSN from the College of Nursing at Mercer University. Her career began at Georgia Baptist hospital working as a staff critical care nurse both in adult and pediatrics and advanced into leadership roles. It soon became evident to her that there was much more involved in the life cycle for patients, providers and the full continuum from illness to wellness. She was provided the opportunity to utilize that knowledge and was able to provide process improvement, revenue cycle enhancements, and business development solutions through supervision of the internal audit functions representing the Southeastern U.S. in 10+ hospitals. Cynthia then moved into external audit functions representing the covered lives of 2 of the top U.S. auto corporations (union and non-union), as well as representing international employees of the healthcare division of a multi-million dollar corporation.

Cynthia Masters